

Concept and strategy lead for UX projects and start-ups.
(3) Rumsfeld’s Rule — “You go to war with the Army you have. They’re not the Army you might want or wish to have at a later time.” (related: Joy’s law — “no matter who you are, most of the smartest people work for someone else.”; Effectuation)
(1) Core Competency — “A harmonized combination of multiple resources and skills that distinguish a firm in the marketplace.” (related: circle of competence — “you don’t have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital.”)
(3) High-context vs Low-context Culture — “In a higher-context culture, many things are left unsaid, letting the culture explain. Words and word choice become very important in higher-context communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group), while in a low-context culture, the communicator needs to be much more explicit and the value of a single word is less important.”