Writing Leads

Lead: Straight news; Important I.D. lead; Delayed I.D. lead; Blind lead; Summary; 25–35 words; 1 sentence paragraph; Clear/simple statement; Who, what, where, when

2nd Paragraph: Take an aspect of the lead and expand on it

Body of Story: Details; Context; Attribution (telling readers where information came from);

Copy Editing: AP Stylebook; Grammar (Commas); Verbs (Action); Internal consistency;