The challenge, however, is figuring out how to get all these different tools to work well together — without needing a crack team of IT engineers to take months wiring them up. As Dr. McCoy from Star Trek might have protested, “Damn it, Jim, I’m a marketer, not a systems arc…
…sage. Be it SMS or online messaging, our way of life has been irrevocably pervaded by connectivity. Did you know that 17% of all human interaction happens via text messaging? Well, it should come as no surprise, as there now exist over 4 billion people using messaging applications worldwide.