10 Insightful Lessons From the Book ”Zero to One” by Peter Thiel

1. There are 2 types of progress: Vertical progress and horizontal progress.

- Vertical progress happens when you come up with something new which takes society from 0 to 1.

- Horizontal progress is improvisation on the vertical progress that takes society from 1 to n.

2. Bad plan is better than no plan.

3. Sales matter just as much as the product and it works best when sales are hidden.

4. If your product/service is 10x better than your closest competitor, it’s Monopoly.

5. 0.1% of a successful company is better than 100% of the failed company.

6. Believe that there are still many ideas to be discovered, there are many world changing companies yet to be started.

7. Work and hire people who are better than you are, serve the mission of the organisation and fit in the culture.

8. Advertising doesn’t necessarily mean people will buy your product right away, it creates impressions that will drive the sales in the long term.

9. Computers are complements for humans, the most valuable businesses of upcoming decade will be built by entrepreneurs who empower people with technology.

10. Don’t invest in a CEO that wears suit. If the CEO looks like a salesman, he is probably bad at sales and worse at tech.

Thank you for reading.

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