When Did Like Become Love?
What happened? 2016 is turning into the year of the “heart”.
Let’s see what your favorite social networks are using for positive feedback:
- Twitter (heart icon),
- Medium (heart icon),
- Facebook (thumbs up icon and “like”)
- LinkedIn (“like”)
- Pinterest (heart icon with “like”)
- Quora (“upvote”)
- Yelp (light bulb icon “useful”, smiley face icon “funny”, snowflake icon “cool”)
- Instagram (heart icon)
I get it. An A/B test was conducted with different icons to indicate “like” and the “heart” icon registered a higher interaction rate.
Is it because a “heart” is more sincere? Is it a gender thing? Is it a novelty?
Look at the above image. What do you think when you see this? Of course you are thinking “I Love New York”.
Let’s consult Webster:
Simple Definition of like
- : to enjoy (something) : to get pleasure from (something)
- : to regard (something) in a favorable way
- : to feel affection for (someone) : to enjoy being with (someone)
Simple Definition of love
- : a feeling of strong or constant affection for a person
- : attraction that includes sexual desire : the strong affection felt by people who have a romantic relationship
- : a person you love in a romantic way
Let’s call a spade a spade and a heart a heart.
C’mon interweb. If you are going to use a heart icon, then go ahead and label it love. Otherwise, I suggest we stick with the thumbs up or some better representation of like.
Prediction. The popularity of the “heart” for “like” will wane and subsequent A/B testing will deliver us a new like icon to work with.
Too much? Just me? OK, you don’t have to like/love this post.