And now for something completely different

Ken Sigel
Ken Sigel
Oct 14, 2016 · 3 min read
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Well, I’m making a (kind of big) change.

After 10+ years in the agency world, I’m moving to the product side of things. Starting next week I’m going to lead UX at DraftKings.

I’m really, really excited about this opportunity. I’m also pretty nervous about it too.


Most of all though, I’m going to miss the friends I’ve made, both current and past coworkers. The people at Sapient are a passionate, talented group of people who are just really good, fun people to hang with. I’m going to miss seeing them every day.


A few years ago I had a chance to “build product” on an internal project at Sapient. I wrote about some of my experiences and learnings here. We did a lot of things wrong on that project. But it was a demarcation point for me, as it got me thinking constantly about product design and process. First, I had loved working on a single product and working to make it engaging. Second, I began to appreciate how much process and and methodology impact the outcome, over pure talent and hard work. Or to put it differently, how you empower and direct talent and hard work are huge factors for success. Now I get to focus on these things full time.


I’m really excited about joining this rockstar team. And while everyone appreciates the success they’ve achieved, they also want to improve, to learn, to get better. That inspires me. To find a group of people committed to always be improving. I am going to learn a lot from them.


I confess that I am nervous about this move. It is doing something different from what I have been doing. It comes with a lot of responsibility and a lot of challenges. What if my ideas or approaches are wrong?

I am joining a successful and talented team (see above) and I trust that together we can figure out the right moves and make good decisions. And also learn from the wrong ones. Still though… butterflies.


So if you’re focused on UX in Boston and want to work on an important product, reach out. Let’s build connections and get to know each other.

So now I move to DraftKings. I can’t wait. I am invigorated by the challenge and opportunity. I don’t know what’s in store for me on this journey, but I’m sure it will be an incredible ride.

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