Ken Caldwell
Sep 9, 2018 · 1 min read

Are you suggesting visual design needs no explanation? I argue that even visual designers and photographers should have something to say about their process. It’s not all about the deliverable: any communication piece should have solid planning and strategy behind it. Who is the target audience? What were the objectives? Why should we care? These are stories that must be told, if not in the portfolio then definitely during interviews.

    Ken Caldwell

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    Writer, designer & UX grad student by day. Drummer, gamer & data hoarder by night. kencaldwell.me