Kendal MillerELM: Not Just a Tree, But A Model of CommunicationMarketers and PR Friends: The Elaboration Likelihood Model has insights.May 28, 2022May 28, 2022
Kendal MillerThe Old-School Theory Still Ruling How We Consume NewsThe Two-Step Flow Theory still has game.May 23, 2022May 23, 2022
Kendal MillerOur Recent Experience with The Magic Bullet TheoryWho knew The Magic Bullet isn’t just a line of blenders sold by Nutribullet? In fact, The Magic Bullet is a communication theory as…May 14, 2022May 14, 2022
Kendal MillerLearning From Target and Culver’s : User-Generated Content ProWhat can we learn from other brands about curating and encouraging User Generated Content (UGC)?Nov 28, 2021Nov 28, 2021
Kendal MillerUsing TikTok to Advocate for the Deaf CommunitySince the dawn of the platform, TikTok has been used to advocate for countless movements, organizations, and ideas. Specifically, the Deaf…Oct 31, 2021Oct 31, 2021
Kendal MillerIntroducing: A Facebook Group for Book Lovers in Madison, WisconsinWhen the pandemic struck at the beginning of 2020, I was 3 months into my 12-month professional internship at Disney. It was my dream job…Oct 14, 2021Oct 14, 2021
Kendal MillerMark Manson’s Self-Help EmpireMark Manson is serving up self-help content in a refreshing and unique way. Specifically, he would describe it as “Life Advice That Doesn’t…Oct 10, 2021Oct 10, 2021
Kendal MillerThe Makings of an Excellent Community ManagerIt’s undeniable. Social Media Community Managers play an important role in creating, engaging, and growing online communities. But what…Oct 3, 2021Oct 3, 2021
