KendallFlorence, Italy: Day 1 of 120It was the night before Maggi was about to leave for her study abroad semester in Florence, Italy and her family was having a small going…May 2, 2016May 2, 2016
KendallA Picture is Worth a Thousand Words (and a view, and a share)Images are critical in making the story, brand, or post. A quality image is essential to engaging consumers.Apr 12, 2016Apr 12, 2016
KendallHow to Catch a Millennial, From a Millennial PerspectiveMillennial: A generation of people born between the years of 1980–2000 and, fall between the ages of 18–34 years old.Mar 7, 2016Mar 7, 2016
KendallLighting Presentations make for an Interesting Class PeriodWith the last two class periods being dedicated to presenting Story Spotlight projects. The main themes of the presentations were…Mar 1, 2016Mar 1, 2016
KendallAnna Kendrick brings quirkiness to the Kate Spade brand in the #MissAdventure Series.Kate Spade recruited the production company, Helo, to create a four episode marketing series. The videos star Anna Kendrick, and the…Feb 23, 2016Feb 23, 2016
Kendall“Frank Sinatra Has a Cold”: Why Frank Sinatra did Journalism a FavorThe iconic story about Frank Sinatra written by Gay Talese in 1965 pioneered a wave of “new journalism.” Talese observed Sinatra and…Feb 16, 2016Feb 16, 2016
KendallSuper Bowl Advertisements: Sentimental versus HumorousWhen it comes to commercials Super Bowl advertisements take the crown. It is the biggest game of the year, with the biggest advertisements…Feb 9, 2016Feb 9, 2016
KendallDo it for the Views: What Companies Risk when using Fictional Stories for AdvertisementsAs discussed in previous posts, storytelling is the new buzzword in marketing. Many companies are using this strategy in advertising…Feb 2, 2016Feb 2, 2016
KendallStorytelling: The Skill that will Standout on a ResumeStorytelling is the new Buzzword going the corporate world.Jan 26, 2016Jan 26, 2016
KendallComing back from controversial “red cup” incident, Starbucks creates a creative solution.The holidays have again come and gone yet, no one will seem to forget the plain red Starbucks holiday cup of 2015. People believed that…Jan 19, 2016Jan 19, 2016