Print Is Not Dead
Print was projected to die in the 21st century.
It hasn’t.
While it’s true that the 24-hour news cycle, rise of digital content, and increased costs of production have changed the way print is developed, distributed, and interacted with, the medium remains as relevant as ever. Its role has simply evolved.
Though perhaps not the most efficient method for reaching general audiences, print has proved to be an impactful platform for building clout and establishing a sense of authority within dedicated lifestyle niches.
Studies show that readers trust print media more than digital. Ultimately, print allows brands to connect more intimately with an audience than other marketing channels allow.
Fueled by this insight, savvy brands are creating substantive and stylized content that offers readers an opportunity to dive deep into the topics they are passionate about — allowing them to unplug from the internet and connect with their passion. Here are some examples of brands that are leaning in to the power of print.
