Yep! Stay on the offensive even if that means being “offensive” and above all STAY ON MESSAGE. The GOP won because they did what works. Everytime. I wish everyone in this country had the obligation to work in the media for just one year. More would see this. It’s like knowing how the magic trick works. I have over 20 years under my belt. I voted GREEN! In the new world of Facebook bubbles and vast echo chambers, no politician need ever refute a single bit of criticism. Few in their base will hear it. If they do it will just be called “fake” by someone, cognitive dissonance will be appeased, and the “non sequitur” immediately dismissed. Pivot, deflect, repeat. The brainwashing is complete.