By now, you’ve heard a great deal about the importance of being mobile.

You know that it’s not about just having an app. It’s about understanding key differences and challenges of the platform and how to overcome…

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users…and that’s not what they…

“What do I want to do for the rest of my life?”

How do you choose a career path when there are hundreds, if not thousands of possible options? The realization that, “I can do anything” can easily and quickly turn into: “How…

Why are mobile app retention rates so low?

Originally published at apptimize.com.

“An app that’s retained by 30% of downloaders is considered ‘sticky,’” says Anindya Datta of Mobilewalla…