PILLARS OF PRESENT DAY ENTREPRENEURSHIP

VARIOUS VIEWS ON FEMALE ENTREPRENEURSHIP.

THE MALE VIEW: before the 17th and 18th century,the men see the women as weaker vessels and would prefer their wives to sit at home babysitting and carrying out domestic work. her place is in the kitchen that is what they always say. Some believe that if their wife starts working she may become wealthier than him and might no longer respect him as the head of the house.

Although some mean keep to this old tale, most of them have come to realise the power which women possess, and allows their wife take part in their business.

THE CULTURAL VIEW

THE African culture only permits the woman to engage in petty trade. Her obligations are to take care of the home and bear children. She is never to be above her husband.

THE FEMALE VIEW: ‘why wouldn’t I engage in business when my husband can’t provide all I want' most women would always say. The women fell it is their right and they should be allowed to do so.

WHY WOMEN ENGAGE IN ENTREPRENEUSHIP

Most women engage in entrepreneurship for the following reasons:

  • Loss of husband: during world war II, when the men had to leave their work to take up military positions, it was the women that filled their space. In situations where there is death of spouse, the woman have no choice but to engage in business, in order to feed herself and her children.
  • Single patenting: the rate of divorce has increased tremendously, forcing women into the market.
  • To support her husband financially: most times when a woman sees her husband’s finance is dropping, she sets up a business to assist him.
  • For luxury: some women force their husband into allowing them become entrepreneurs so that they can get all they want that they husband would not give them.
  • To achieve goals, some women even before marriage become entrepreneurs their own because they have dreams to accomplish.

BARRIERS TO WOMEN ENTREPRENEURSHIP

THE HOME: the home is a major barrier when it comes to success in business. On most cases, one side suffer, it is either the children and husband don’t get to see her always Or her business suffers so much loss. When she is pregnant, she takes leave, the time she spends on work is usually limited.

THE SOCIETY: the society has the perception that women can’t partake in certain jobs. There is restriction to work, but some women have broken records like a woman being a commercial driver, mechanic, brick layer or even barber. Even in religion, there is a distinction between what a woman can and can’t do. The Muslims believe that women are not supposed to engage in certain activities, while the a would say that sisters can’t celebrate mass.


WHY THE PILLAR

One may want to ask: are women really the pillars of the present day entrepreneurship?

1/3 of today’s entrepreneurs are women. Most positions in many companies today are held by women even those held by men, as long as he has an intelligent woman by his side, the business. They have been stories of great women who turned the world around. Among these women are:

In 1825, Lukas took her family business of iron works and turned it into a profit generating steel business.

Lillian veron, while pregnant with her first child commenced her own business dealing with catalogues by investing money from orders right at her kitchen table.

Mary Crowley founded home decorating and interior.

Bette Nesmith developed the product ‘mistake’ liquid that paints over mistakes in typing.

Shelia lirio Marcelo founded care.com

Diane von furstenber a designer and founder of DVF

Coco Chanel, founder of Chanel

Rashmi sina, founder of slide share.

Without women and their ‘never give up spirit’ the world economy would have been in a non developing state’.

Reference: wikipedia, inc, women and power in Africa edited by eno blankson