Tips To Optimize Your Restaurant Website

Restaurant business has a huge potential for generating the great revenue. But in this age of competition, you need to make sure that you are using several marketing channels to spread the word about your restaurant. Among many other channels the digital ones are the most important ones.

While talking about promoting a restaurant online, the role of a restaurant website cannot be overlooked. A website is your business’s information resource. Although you can share everything about your restaurant on social media and business listings but those profiles tend to provide you very limited space to for the details that you want to share. That’s why you need to focus on an effective website’s optimization, right according to the san Jose SEO instructions.

In this article, we are going to discuss some ways to optimize your restaurant website.

Address and other details

When it comes to adding business address to your website, you need to do it the right way. It means that you need to place it in a spot where it wouldn’t be difficult for anyone to find it. You can add it in the footer section of your website. And you will definitely have to add it in the Contact Page.

Adding address on the pages is not enough. You are going to have to make your business easy to spot. For this purpose, the first thing that you can do is to add Schema.org markup to your address. And obviously you are going to have to use subschema “Restaurant”.

Another way to provide address and other details is to create and optimize your business’s Google My Business profile. The major benefit of this feature is that it makes your business visible in Google search and Google Maps.

Photos of the interior of your business

It makes a lot of sense showing the photos of your restaurant interior on the website. That will help you from the UX and conversion’s perspective. These images can convince your customers to dine from your restaurant. They will know what they can expect when they actually visit your place. It will particularly help the first-time customers of your restaurants.

Show the menu

The restaurant menus usually change on monthly or even weekly basis. Many of the restaurants come up with the idea of linking the PDF based restaurant menu with the website. It can be a quick recipe of ruining the user experience. The best approach is to add the restaurant menu in a separate page and link it with the main menu of the website.

Testimonials

Although Google My Business provides people an option to write testimonials about your business and those testimonials are going to be visible on the web, you still need to add a few in your website. Decent testimonials will make the reservation of your website quite easier.

One thing that you are going to have to keep in mind regarding testimonials is that they need to be genuine.