Adventuring through Choice’s Digital Marketing Program

kengenefong
3 min readFeb 13, 2016

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Building a Personal adventure, Personal Growth and Personal skills

I like selling, networking, persuading individuals in doing better for themselves or whatever that can also be beneficial to them. So am I a sales person? I enjoy marketing products and services here was one service that I was selling and here (I was a Ambassador for Lyft)

Here’s a mini sample of people I recruited that downloaded the Lyft app and became a passenger.

I joined a program Choice’s, its a digital marketing bootcamp.

Based around San Francisco, (or the new title “Silicon Valley” or “The Valley”.

My First day in Choice, was taking some assessment tests, and the next day I would be Skyping/video chatting with Chris and Neil why I’m interested in their Digital Marketing bootcamp.

By the way Chris and Neil are both smart, they’re both genius in they’re own way, need proof their smart? Here are their profiles

Days later, from the introductions…. I started learning the Google Adwords fundamentals then I took the test. Mannnn that was HELLLAAAAA hard, well duh! I don’t have background and it was a lot reading. Well doesn’t matter if it was hard, hard work pays off later right? Work Hard Player HARDER… YEEEEahhhhhhh Boy!

In order to succeed, really need to read a lot, and understand whats going on.

After absorbing the info, and taking the test. I wanted to learn more, I dove deeper… and deeperrrrr ahhhhh…. into SEO, it was deep where I was starting to look for meetups, conferences, youtubing, reading stranger’s personal experience with digital marketing and hopping onto lynda, and I started telling my homies that “yo! i’m learning digital marketing to better myself in personal growth, and trying to become a specialist in SEO or SEM” yadadimean?

In order to be good in Seo / Sem, I noticed I needed to be great in English, not just speaking, pronunciations, moreover I needed to be good in comprehension, spelling, grammar, and learning lots of vocabulary. The vocabulary is for Keywords and key terms.

Thats just one part, the 2nd part, I need to detailed/ and careful in google adwords editor, using google adwords editor can be Online or offline. Also can cost you, or the client a lot of money.

the 3rd part so far is learning Excel. Excel is cool, its just JavaScript LOL………. anyways I bought a book for it. Excel isn’t only good for digital marketing, its also good for financial analyst, etc not my field to explain.

Currently I am learning how to create campaigns, add campaigns, how to add ad groups, and how to use and create the magical keywords and where to target them. You can set your keywords to be broad, exact or phrase. This will help so you won’t have irrelevant traffic to site, so no fake “excitement”.

Anyways in order to succeed, you need to put at least 25–40 hours a week.

There will also be digital marketing specialist to mentor and guide you to t he right directions.

I will continue writing more about my journey and the skirmish I encounter.

if you want to apply go here http://getchoice.io/apply

TO BE CONTINUE part 2

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