I grew up in Hawai’i and whenever I go home, I’m struck by how much more comfortable I am wearing a bikini there versus California, for example. Everyone grew up swimming and surfing as a sport, and bikinis were more part of the uniform than they were a sexual objectifier, so to speak. Surf companies, to me, have always been a safe space where I could buy swimsuits that made me feel empowered in being athletic and active. The kind of marketing you called out completely goes against what these companies represent to so many island and surf girls. So glad you wrote your original piece and this follow up as well.