Scott KennedyRetail Analytics Program — Where is Everything Headed?Descriptive analytics (what happened?) — More data providers are sprouting up and helping brands handle the data acquisition challenge…Sep 10, 2022Sep 10, 2022
Scott KennedyRetail Analytics Program — Qualities in a LeaderThe range of data professionals’ personalities go from introverted (ridiculously smart and can get lost in theory) to extroverted and have…Sep 10, 2022Sep 10, 2022
Scott KennedyRetail Analytics Program — Adoption ConsiderationsData people have a predisposition to build.Sep 10, 2022Sep 10, 2022
Scott KennedyBuild vs Buy Decision — Retail Analytics PlatformThe build vs. buy analytics stack discussion has been discussed extensively across the internet. I’m not going to regurgitate the top 5…Sep 10, 2022Sep 10, 2022
Scott KennedySolving Business Problems with Retailer P.O.S. DataThe approach to solving problems leveraging retailer POS data has a natural curve that gets more technical over time. Let me walk through…Sep 10, 2022Sep 10, 2022
Scott KennedyWins a Brand Can Expect When Investing in a Retailer P.O.S. Data StrategyLet’s talk about function-specific “wins” a brand can expect when investing in building a POS data strategy. This is not an exhaustive…Sep 3, 2022Sep 3, 2022
Scott KennedyThe Four Pillars of Building a P.O.S Data Strategy for BrandsOver the last seven years of my career, I played a significant role in building a “retail analytics” function for two major brands. The…Sep 3, 2022Sep 3, 2022
Scott KennedyWhy Brands Should Care About Building a Retailer P.O.S Data StrategyTraditional retail dynamics allowed brands to become “hands off” after shipping products to the retailer DCs. Modern eCommerce marketplaces…Sep 3, 2022Sep 3, 2022
Scott KennedyBuilding a P.O.S. Data Strategy — Where Do I Start?“To invent, you need a good imagination and a pile of junk.” — said Thomas Edison.Sep 3, 2022Sep 3, 2022