The Death of Advertising
Zander Nethercutt

I think all these options will be mixed and matched, in varying degrees, to complement one another as is appropriate for creating the best, most efficacious business-market fit for a given enterprise. If a certain option is deemed ineffectual, it will be benched (e.g., mass marketing is ineffectual for a niche market). As a result, I think there’ll be “old is new” and “new is old” types of things going on.

It also behooves us to consider the possibility that algorithms have limitations we don’t yet recognize or know (from a marketing standpoint); that they could reach a point of diminishing returns; or offer no differential advantage because they’re equally available to all.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.