Congrats on the Lifestyle! The Dark Side to Influencer Marketing & Personal Branding
Brittany Krystle Hoffman

There’s a dual responsibility here for avoiding what I’ll call Trojan Horse Syndrome.

People/consumers need to relentlessly hone their critical thinking skills.

Providers/producers must be inclined to operate with more integrity and less (misguided) guile.

Barring that, both are a menace to society.

Thank you for helping to bring this to light.