Product Placement Breakdown:Waynes World

“Wayne’s World” is a 1992 comedy film directed by Penelope Spheeris. The story revolves around Wayne Campbell and Garth Algar, two friends who host a low-budget public access television show called “Wayne’s World” from Wayne’s basement. When a slick television producer tries to exploit their show for profit, Wayne and Garth must navigate the challenges of fame, friendship, and staying true to themselves. The film became a cult classic, known for its humor, memorable catchphrases, and iconic headbanging scenes set to classic rock songs.

In our favorite scene, Wayne’s World combines comedy and clever product placement. We had to break it down.

Key:

1. Brand saturation

How many brands were shown in the clip? 8 in total

2. Total screen time

What was the total screen time of each brands? The top 3 above 10 sec. (excluding Movieclips*)

3. Full logo time (longest and shortest)

What is the full logo time?

4. Multiple logo appearances

How many logos were present? Reebox = seven (4 distinct), Nurpin = three (2 distinct), Pepsi = two (2 distinct)

5. Appearance time

How long was the brands appearance?

6. Interaction time

How long was the brand interacted with?

7. Product fill size

How big was the brand on screen?

8. Obstructed screen time

What is the time the brand is not in full display?

9. Brands mentioned

What brand names were mentioned in the clip?

10. Brands referenced

Was the brand referenced in the clip? (Alluded too, slogan stated, etc.)

We cherry-picked some of our favorite data points for this clip. Send us recommendations for more iconic product placements to break down.

At Placement, we seek to uncover the hidden data within your product placement. From short-form to long-form content, we focus on how your brand is placed while you focus on building your brand. Send us your clip to add stats to your campaigns and see true performance.

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