I feel obligated not leave it to Someone Else to tell you — That was an unpleasant approach to threading in your company. I think this read would have been better without it. It’s cool to go tough on your audience if it’s for their own good. I was feeling you. But, once you threw in your agenda (rather conspicuously), you lost me. It went from a challenging “Don’t Suck because it’ll help you succeed” to an egotistical “Don’t Suck because we won’t want anything to do with you because we’re awesome sauce.” Good for you. But, if this was to promote your company, Someone Else from Exosphere should have written this.