Kenneth Lee

… can no longer pause to wonder and stand wrapped in awe, is as good as dead — his eyes are closed.” And for as long as our eyes aren’t closed, whatever is mysterious, whatever carries this asymmetry of knowledge, this ability to think interesting and novel things, will stand out no matter how much noise is out there.

You were meant to live a life you design.

After stating the problem, but before introducing your solution, present a tantalizing glimpse of the outcome — the Promised Land — that you’ll help your customer reach.