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While at Alibaba I developed Refinity, a mixed reality shopping kiosk with a 3D display. Completely touchless. No wearables needed. It was the first of its kind.

We marketed it at major conventions, like the Chi Conference, and demoed it at malls in Beijing to generate interest. It received a lot of press for its wow factor.

With no mouse, users point and grab to select items in a 3D scene. …


Digital B2B marketplace for cannabis buyers and sellers

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CannaConnect is a startup my team and I originally developed for an entrepreneurship class during my MBA. The following is a snippet of our work. See the full business plan and investor pitch deck here.

CannaConnect is a B2B e-commerce platform that connects buyers with sellers and facilitates the sale of cannabis goods. The goal is to disrupt the traditional business model run by distributor incumbents and democratize the supply of cannabis.

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Opportunity

Industry

The legal cannabis industry as a global market has exploded as cannabis pushes its way further into the cultural mainstream. After delivering $6.9 billion in global sales in 2016, $9.5 billion in worldwide revenue in 2017, and an estimated $12.2 billion last year, global sales are expected to grow 38% in 2019 to $16.9 billion, and hit $31.3 billion by 2022. That’s a compound annual growth rate of 26.7% between 2017 and 2022. Additionally, as more and more states are moving towards legalization, drug regulators are approving marijuana to treat some of our most common diseases, which could potentially make these numbers grow exponentially. …


A strategic analysis of Beyond Meat’s entry into China

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Beyond Meat has a unique opportunity to enter the Chinese market. More favorable political, economic, and social conditions, despite a moderately unattractive market as determined by Porter’s industry forces framework, indicate that this strategic move benefits the firm. In order for Beyond Meat to sustain a competitive advantage, the firm will need to make advancements in its proprietary technology, adjust product flavors to the local consumer’s taste profile, and build a local processing plant to achieve economies of scale.

The following is a snippet of the long-term recommendation I contributed to. Read the full analysis by our team here.

Backwards Integrate by Acquiring Yantai Shuangta Food

Yantai Shuangta Food is engaged with Beyond Meat in a pea protein supply agreement for future operations in Asia. But industry conditions and potential synergies indicate that Yantai is a prime acquisition candidate for Beyond Meat to gain a sustained competitive advantage and enhance its variety-based and access-based positioning. First off, the degree of competition for pea protein is high, thereby increasing supplier power. Beyond Meat publicly shared a concern in their S-1 that their limited supply network would negatively impact their ability to meet demand. Although acquiring a supplier is not consistent with their operating model up until this point, it presents a strong defensive option to protect their supply chain. If Beyond Meat wants to achieve exponential growth in Asia, the firm should stabilize its upstream supply chain by acquiring Yantai. …

About

Kenneth Ng

Software Developer

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