How to Start Your Own Ecommerce Jewelry Business
Today, more and more jewelers are embracing the online world as they are seeing so much success. Therefore, you are definitely not maximizing your profits if you haven’t extended your business to the Internet. Indeed, analysts at Technavio have even predicted that the online jewelry market will group close to 17% between now and 2021. Many claim that this has to do with the fact that it is so convenient to shop online, especially when it comes to jewelry. If you are able to make it easy to pay, return, and refund customers, there’s no stopping you. After all, jewelry has been around forever and it is definitely going to be around for plenty more years since it does bring about a lot of beauty and status to its wearers. Now, despite what you may think, creating an ecommerce jewelry store is not nearly as complicated as you may think. Let’s begin with your jewellery website.
Jewelry Website
When it comes to creating your site, you want to make sure that every single page serves some kind of purpose while gets the job done well, too. In other words, all of your product category pages should look just as good as your homepage since you never know from what page your potential customers will be entering from! Therefore, the first thing that we would suggest you do is to utilize clear and big pictures of your jewelry website categories so that customers can get a decent preview of what they can expect from it. For instance, if one of the kinds of categories of jewelry that you sell are rings, then you want to make sure that you add a picture of a ring that is high in quality and large enough for shoppers to understand what is in the picture. Make sure that there aren’t any other objects in the picture so as not to confuse the shoppers. As a result, the selection process will be a whole lot faster, boosting the chance of your company making a sale.
The next thing that you will want to take into consideration is the fact that having a uniform design across all of your product photos is key. Indeed, when it comes to jewelry web design, you want to have a style that seeps through the entire website, not just one element, and this includes your images. You can accomplish this by having the same proportions, sizes, or backgrounds, just to name a few. Indeed, one of the easiest ways that you can ensure consistency is by taking your product photos all using the same background. The lighter, the better because it won’t take away from the actual image of the item.
Let’s go back to the image of the ring; if you uploaded the photo in a horizontal orientation, then you want to make sure that all of the other product images follow suit. This will help ensure consistency and a more solidified brand image across the entire jewelry ecommerce site. In addition, when it comes to your photos, you want to steer away as far as possible from stock photos as that is the best way to show your customers that you don’t care much about personalization. It could also simply cause confusion because should someone actually like the ring itself in the photo, but then realize that you don’t carry it, you will leave them awfully disappointed.
There are a few other things that you may want to consider when it comes to your photos. For instance, it is highly beneficial to use the exact same angles each time you take a picture of your products to, yet again, ensure a consistent image and theme across your site. You definitely want to make sure that you have other images available, too, however, make sure that the first one is in the exact same angle as all of your other products and categories. If you happen to be taking the photos on your own, take advantage of the camera grid as it will assist you in ensuring that you are following the rule of thirds. You will also want to make sure that you are making the same kind of styling and lighting edits during post-production on all of your photos.
Now, when it comes to the category names, you do not want to make them overly complex as you will only make it more difficult for your shoppers. On the contrary, you would like the name to be as clear as possible that way your customers aren’t shopping around while making educated guesses based on what they think the name could possibly mean. Don’t forget that one of your main goals is to make it as fast and easy as possible to shop around on the website.
We also recommend that you include a category specifically for new items in order to generate some excitement on to your page. This is an especially great page for your repeat customers as this will allow them to search through new items instead of scrolling through pages of items that they had already seen when they were making their previous purchase.
As you can see, optimization is key, therefore, in order to ensure that you are making as many sales as possible, get rid of any barriers by creating a design that allows customers to shop seamlessly on your site. If you are looking to find help not only dipping your toes into the ecommerce part of jewelry but also establishing a strong foundation in the market, look no further than Shopping Cart Elite. Not only will we help you out with the creation of a stunning yet highly functional website, but we will also be able to allow you to sell on multiple channels with ease, regardless of the kind of jewelry that you sell. Indeed, we deal with everything starting with email marketing all the way to project management to product reviews. Having had so much experience in the field, you can work with us worry-free, knowing that you are on the path to success.
