Kenneth R. Faro, Ph.D.Why top-box is the top mistake marketers make: Statistical ArgumentPart two of a two-part article looks at the statistical arguments against relying on top-box scoring.Feb 16, 2019Feb 16, 2019
Kenneth R. Faro, Ph.D.Why top-box is the top mistake marketers makePart one of a two-part article on the conceptual and statistical reasons that the use of top-box scoring isn’t effective.Jan 20, 2019Jan 20, 2019
Kenneth R. Faro, Ph.D.Psychology’s reminder to MR: Part 2 — 5 best practicesby Ken Faro and Elie OhanaDec 19, 2018Dec 19, 2018
Kenneth R. Faro, Ph.D.Psychology’s reminder to Market Research: Part 1 - Questionable practicesKen Faro and Elie OhanaNov 2, 2018Nov 2, 2018
Kenneth R. Faro, Ph.D.The Big Data Problem That Market Research Must FixKen Faro and Elie OhanaNov 2, 2018Nov 2, 2018
Kenneth R. Faro, Ph.D.Engaging Consumers In The Era Of The Eight-Second Attention SpanAccording to a 2015 study from Microsoft, the average consumer’s attention span has dropped to eight seconds — one second less than that…Nov 2, 2018Nov 2, 2018