Steve Jobs (Book #5)
As I begin to review my thoughts on the book, I’d have to say that there are certain things I do not fully agree with (i.e. the way he leads his team, his spirituality, his reality distortion field). Anyone who has done a bit of reading on Jobs would know that these are some of the things he is famous for, and to large degrees, have produced favorable results in the world, one that have created a ‘dent in the universe’, to cite the book.
The author, Walter Isaacson is famed for having written many autobiographies of namely people, in a writing style that’s personal and to describe the real meetings and conversations held with the person in subject. What makes it a more pleasant read is the author’s ongoing integrity to not sugarcoat events and happenings of the person in subject and to portray as realistically as possible, to be able to give the readers a personal touch and knowledge on the lives of these namely people.
With the intent and interest to learn and pick up lessons from this book, it started in a positive note, I’d say it was a pretty well written book, but best be accompanied with a couple of documentaries or movies made of Jobs (there are plenty out there, notable ones are Steve Jobs: The Man In The Machine , Steve Jobs — 2015 , and for a more entertaining pick which, be warned, may be only a skin deep portrayal of the actual events, Jobs — 2013) to portray a fuller and wider perspective.
The one defining moment in the book, at least what I feel it to be, is the writing of the voice advertisement in conjunction with the launch of it’s new product, which I feel, eloquently described Apple, till the departure and death of Steve Jobs (1955–2011). The ring of the advertisement is one that would speak internally to many, and has been since a rather defining moment for Apple, in my opinion. It echoes:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
In fact, Jobs himself loved it so much, that he recorded one with his voice poetically expressing the statements, which was not advertised until later, and also arguably more impactful than the original. Also, the pictures flashed in the advertisements were all of people who had made a difference in the world, and Jobs himself, to be added on to that list.
Certainly, many would hold thoughts opposite to how Jobs was a great entrepreneur, one unlike any other, but no one is perfect, and that is reflected even more in the being of Steve Jobs. Upon reading, I picked up a couple of valuable lessons on how a person may not be ready/suitable for a certain position to make a change, yet is still able to do it, with a little bit of what I like to call ‘believing’. Jobs believed he was the one who will change the world, he believed he was enlightened and was given that noble task of doing it, all also while experiencing complications any other average Joe would have.
With a bit over 700 page and 40+ chapters to read, every detail in the book is one that is required to have someone gather a full picture, as of the essence of autobiographies. My personal preference for this author is his distinct ability to make it sound less dull and the ability to make it more personal to the reader and to be able to make seemingly simple moments readable.
I shall not go into further details of the book, as that is for oneself to discover. The book was released in 2011, and there was a whole frenzy on book sales on people wanting to get first hands on the book to read up about what was really so different about this ‘Steve Jobs’ that he was able to be of such impact to many lives, the tech industry, and also the world as we know it today. Possibly to their dismay, they may find that although Jobs was an extraordinary person, yet he was still as human as any one of us can be, with his own vices as well. That is what I enjoyed most about the book, the reality that was portrayed, in a way, again, not made to seem more flowery than it really is.
Read any autobiographies with this intent in mind, that you will be filled in with the less than noble parts of the person in subject’s life as well, and that is how it should be, and then one would be off to a good start. Personally, there were many lessons that I could learn from this book, some reinforced and some new, but a read that I am much glad I spent time on, simply because it realigned my perspective on the way in which one may not need to be the best being (perfect) to be able to make a difference where they are, or in this case, the world.