Ken SotoThe Myth of Differentiation in Higher EdWhenever we see an RFP for a university brand refresh or website redesign, one of the things I seek out in the project description is the…Dec 4, 2017Dec 4, 2017
Ken SotoYou can do better, higher ed marketingWhen college marketers get in bed with credit card hacksDec 1, 2017Dec 1, 2017
Ken SotoHome Page Strategy: Being Deliberate About Your Brand StoryScanning many university website home pages, I still see this scenario all too frequently: The hero images and headlines at the top of the…Sep 8, 2017Sep 8, 2017