If journalists need to make money, if the press wants to survive, it has to start seeing ad-funding as an alternative to having a business model, a fallback, a failure case.
…ising to the challenge and finding that there is a way for them to survive, perhaps even to thrive. There is value in old-school quality journalism, and people are willing to pay for it.
Social media precipitates free content. One cannot compete on price with free. Journalism needs to stop being “content”, and start being a product.