I Do #Safaricom

Dear Safaricom,

I am young. I am independent. I am not corporate owned. I was not the kind to be tied down by one company. I always wanted to be able to see if the grass is greener on the other side. Until I met you Safaricom, and tried that Safaricom green. Little did I know that you would become that ‘boyfriend’ I just can’t seem to shake-off. You are Mr. Big and I am Carrie. Nimekaliwa chapati and I can’t shake you off your corporate swag, no matter how hard I try.

It all started when you made your big move, the Niko na Safaricom campaign. You served me with a visual and auditory overload of the Niko Na Safaricom video. Your DNA became Kenyan and joined with mine, we became one, Kenyanese. You intertwined my love for my motherland with my love for you. Then, you serenaded me with a rhythm and a melody that pulled at my heartstrings. As if that wasn’t enough, your love song to me became complete with masterful lyrical poetry; you made my aspirations, OUR aspirations. You #NikoNa’d me, and I got hooked, niko ndani-ndani ya box yako.

Niko na Safaricom video

Niko Na Safaricom is my perennial love-letter. When I am far away from home, Niko na Safaricom is where I still go, and I fall in love with you all over again. It still gives me goosebumps. Niko na Safaricom is the reason why, 7 years later, I still look to you first for solutions to everything — nimechizi. Could it have happened? Could you have turned me into one of “those people” who are committed to a brand? Am I capable of being committed to just you?

Maybe I stop fighting and become your unconditional bae. Maybe I should just #NikoNaSafaricom for better or for worse, for richer or for poorer, in sickness and in health, till death do us part. After all, at the rate you are going, I can see you launching mZAA for our unborn babies and mZIKE for the afterlife (if we ever become an end of life planning nation); and I’m sure I’ll sign up for those too. What am I saying Safaricom? Well you proposed 7 years ago, consider this my official YES. #NikoNaSafaricom milele — you can #1tap that.

In the meantime, now that the cost of Kenyan unga is so high, I may just have to give up ugali for #SafaricomFiber. Unless of course, the Safaricom SWIFT Squad can help me #TakeControl of my data bundles?

Forever Kenyan Eez