Digital Marketing: 1 person Isn’t Going To Get The Job Done
I’ve met lots of recent graduates that studied Marketing or the related fields, and I was surprised that majority didn’t possess key creative skills besides Journalism. I asked them do they know SEO, have they ever designed an Infographic to present to meetings for each quarter or month, do they know what or how to work Adobe Creative Suite, and they don’t really know a thing in either one of those areas. They only know AP style.
Companies have to realize that they need to hire a team for Digital Marketing. Too many companies out there want the potential applicant that they’re hiring to handle: Social Media Posting, Content Creation, Videography, Video Editing, SEO, and KPI reporting. That one person simply cannot do it all; that one applicant is going to fail more than they will succeed.
Businesses need to understand the importance of a TEAM; like the old saying goes, “Strength in Numbers”. That’s really all it is. You can hire someone to be the Social Media Manager to stay at office to handle: Posting, KPI, SEO, and Marketing Strategy. While that person is doing that, he/she can either contact Freelancers or if the company wants to hire in-house content creators that can go out in the field and gather content for the Social Manager. You’ll have a Graphic Designer to handle the design across all social media platforms, a Photographer to handle photos to keep social media alive, and then you can have one or two videographers to get you video content. The Videographers are going to be the extremely vital given that videos offer more user engagement and can bring in more traffic to the site if you’re looking to acquire traffic to your site or business.
It’s imperative that businesses, managers and bosses understand that having a variety of skilled people outweighs just having one person who is a ‘jack of all trades’.
