Above all else “meaning” and “impact”. It’s the founder experience that money can’t buy.
After spending a year driving around Australia writing a guidebook to national parks, it only took one person thanking me for how valuable it was for her and her partner, for me to think it was worth it for just that.
Then last night, when someone said they had voted using townhall and they felt they made a difference, it gave me the juice to keep going, despite the groaning bank account and countless daily challenges.
At the end of my life, when doing the great stocktake of achievements, I know that creating something that changed lives for the better will count so much more than a number in spreadsheet or bank account.