Kerry C
8 min readMay 22, 2018

PurpleThrone, the new digital music medium.

PurpleThrone is the first project to partner with Parachute Token earning them Top Billing in this series about Parachute and its partners. PurpleThrone is operating in the music entertainment industry and currently has established actual brick and mortar promotional facilities including recording studios for use by associated artists. The first sentence from their short paper sums up their mission quite well:

MissionStatement:
“PurpleThrone is a digital music streaming platform that aims to help artists monetize their content and grow an organic fanbase that will support them along their career instead of relying on major corporations to promote them and distribute their content”

PurpleThrone Short-paper

So, are you tired of the same old songs by the same old groups? PurpleThrone is enabling a refreshing new wave of artists to get their chance on stage. Artists are fairly paid in PurpleCoin (PPC) which they can use to purchase actual studio recording time and promotional services. The artists can also use their PPC to book local venues that are in collaboration with PurpleThrone. Fans will be able to use PPC to support their favorite artists by purchasing concert tickets and merchandise, accessing VIP packages, and much more. The fans will also have the opportunity to support the artists they like by sending them PPC, and thus decide who gets rewarded by the PurpleThrone royalty program. This takes the middleman out of the equation for the mutual benefit of musicians and fans.

PurpleThrone is setting up their PurplePalace concept of owning and collaborating with flex capacity concert venues and recording studios around the globe. PurpleThrone will also be organizing and hosting a yearly PurpleThrone Entertainment International Music and Film Festival. So definitely stay tuned for that.

PurpleThrone is currently hosting events that showcase newly discovered musicians and giving them the opportunity to perform live before large crowds of future fans. The next sponsored event takes place on May 12th, 2018. You can get tickets and see the performance live in Brooklyn, NY. Check it out if you are in the area or plan to be in the area!

PurpleThrone Entertainment Presents: PurpleRock

How Purplethrone differentiates themselves from the competition.

There are many great blockchain ideas out there these days. The problem is most are just that, ideas. Sure there is a flashy website and detailed white paper with wishful roadmaps, but no actual product. PurpleThrone is a real project with forward vision, seeing the fantastic potential of enhancing the music industry with blockchain technology and decentralization.

PurpleThrone will be using blockchain technology to directly connect aspiring musicians to their fans and the rewards tied to this connection. Because a blockchain is immutable, it is perfect for payment systems. Immutability in this case simply means that the transaction records cannot be altered. This in turn makes the PurpleThrone royalty and payment system provably fair. A royalty payment will be determined by an immutable smart contract on the blockchain. You get where I’m going with this: no sneaky and unfair royalty payments and settlements.

Immutability isn’t only good for payment systems. It happens to be a great way to protect copyrights also. The record of an artist, once added to the chain, becomes unalterable proof of ownership. The best way to ensure the rights of all parties involved is by using smart contracts. They are the perfect solution to permanently document and ensure fair copyright distribution. The copyright details are directly coded into the blockchain record. Payments tied to the copyrights pass through this smart contract and are then directly paid to the rightful owners cutting out the middleman and his high fees. The coming months PurpleThrone will be developing a smart contract ecosystem for their music platform to achieve the stated goals of ensuring fair payment and copyright distribution.

What’s in it for you, the fan?

So, what’s in it for the fans besides the great music treasures they discover? Fans receive huge discounts when they use PPC at PurpleThrone sponsored events plus V.I.P access to concerts and artists. You can become a Purple Person, a high status in the PurpleThrone platform, upon attaining certain levels of artist PPC contributions. Purple People enjoy company privileges such as free unlimited access to all PurpleThrone facilities and concerts. Purple people get direct access to meet their favorite artists plus advanced screening of original content. There is also an awesome app available where fans can experience the vision of PurpleThrone for themselves, for free. Download it now to discover new talent!

PurpleThrone iOS App (Android version soon coming soon)

The app gives fans access to content plus they have influencing power. The fans decide the Top 20 by their in-app rating choices. In the near future the app will be used to tip your favorite artist with PPC. The artist can use PPC to purchase career enhancing goods and services from PurpleThrone’s Professional Entertainment Team or use an exchange to sell their PPC. The more support you supply to artists with PPC the closer you will get to free unlimited access as a Purple Person. So, to summarize: PurpleThrone is first offering huge discounts for using PPC, which eventually leads to totally free access at higher levels.

The PurpleThrone app

The top half of the screen plays the current streaming video. Tap the lower section and the screen flips to display the name of the Album and Song, the Genre, Release Date, Label, and Chart Rank with recent movement indicators. You can swipe the video to the right for fire (Like) and to the left for well, let’s just say pile (Dislike). Use an upward swipe to skip a video. The blue info button displays an illustration of the swipe choices.

You can pull the video down to a small window in the lower right corner of the display to view the Banner page while the video plays in the lower window. The menu to the right of the crown opens settings, notifications, and a Genre choice listing. Tap the crown to see the Top 20 chart. Home takes you to links for your Favorites and Videos you Liked. The PurpleThrone logo brings you to the Banner page where you can find PurpleThrone exclusives and various categories of videos to choose from. I am listening to some great undiscovered talent as I am writing this currently. Download the App and experience it for yourself!

PurpleThrone iOS App (Android version soon coming soon)

The PurpleRoom Podcast

If you really want to understand what PurpleThrone is about then I suggest you subscribe to the Podcast series PurpleRoom. Kyle Bailey hosts these 40- to 60-minute golden info nuggets. The first season contains 12 episodes featuring in depth interviews with the founders of PurpleThrone, Lindsey Winder the founder of Parachute and other leaders in the crypto currency and music industries. The first episode features Aziz Bey, CEO of PurpleThrone, who candidly describes how his life adventures and experiences helped lay the foundations leading to the creation of PurpleThrone.

Aziz Bey and the PurpleThrone mission

Aziz had a thriving regular entertainment business and was looking for transparency to fairly share more revenue with the artists and production teams. Most blockchain projects are searching for a product but in the case of PurpleThrone they were a product searching for a blockchain. They realized this about 9 months ago when they made a pivot to blockchain technology.

Aziz and his team had the foresight to see the potential of decentralization in the entertainment industry and took action creating what we now know as PurpleThrone.

The artists and production teams will finally receive the rewards they have earned and help to create a thriving community and ecosystem which will propel PurpleThrone to the royal heights its purple color scheme denotes!

A new gateway and access will be opened for music fans to find and meet undiscovered, original talent. The fans have direct influencing power by expressing their support directly to the artists using PPC while receiving discounts and rewards themselves. Be sure to read their excellent and informative white paper White Paper v4.pdf which lays out the complete details of this exciting real world blockchain application. Visit their website to meet the rest of the team and read their bios, download the app, learn more about PurpleThrone and PPC, and if you are an artist or group even submit a video for their review. PurpleThrone will transform the entertainment industry by staying on the cutting edge of technology and its possibilities to enhance their business model and our entertainment pleasure!

PurpleThrone.com

Written by Kerry C and edited by Crypto French with the help of Chris and Jason

If you are interested in PurpleThrone, be sure to sign up and follow them by using the Parachute Platform first. After you sign up on Parachute, head over to the tokens page and follow the details on the PurpleCoin token card. This will make you eligible to receive future PPC airdrops and take part in PurpleCoin related social events.

PurpleThrone links

Website: https://purplethrone.com/

Facebook: https://www.facebook.com/purplethronecorp/

Twitter: https://twitter.com/purplethronecor

Instagram: https://www.instagram.com/purplethronecorp/

Telegram: https://t.me/purplecoin

Reddit: https://www.reddit.com/r/OfficialPurpleCoin/

Medium: https://medium.com/@purplethrone7

Youtube: https://www.youtube.com/channel/UCqyJWojnQUIv4fY-d9B02yA

Parachute links

Website: https://www.parachutetoken.com/

Telegram: https://t.me/parachutetokengroup

Reddit: https://www.reddit.com/r/ParachuteToken/

Twitter: https://twitter.com/parachutetoken

Discord: https://discordapp.com/invite/kyrCWen