What does that mean?

From the moment the Impact Marathon Series was born, we focused on becoming an organisation that, from the ground up, was a fundamentally sustainable and scalable business BUT we would make sure every single decision is rooted in our social goals. We dreamed we could be an example of a business run on an agenda for social development. A business that has, as a primary purpose, the achievement of the Global Goals.

My time at Truestone Impact Investment and then fellow B Lab corporation EQ Investors taught me about the power of investing in socially motivated businesses and the ways it could be used to truly make a positive change in the world. It taught me that finance and investment can be used as an instigator of social progressiveness. We can use business fundamentals to improve the lives of others.

B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. (

We were lucky enough to host Kate Sandle, UK B-Corporation Community Manager at our first race in Nepal last year — her support and encouragement has been amazing all year long.

Achieving B-Corporation (B the Change) status this month was a huge moment for us. We are small, we are young and as you start out in the business world it can be intimidating at first. Everywhere you look you feel small, you feel young — but this award gives us the confidence that we are on the right path.

Through the assessment process we have been able to develop all manner of processes and checks to ensure that, as we grow, our core social values remain not only intact but the driving force behind our organisation. Through the assessment process we have been able to bring in top-level tracking to show that we are doing what we say we do — and knowing exactly when we are falling shy of these goals. We have connected with other exciting companies like Kusaga Athletic and built on relationships such as our Carbon tracking with Stand For Trees

For us, joining organisations we admire like patagonia, Escape the City and Kickstarter is a great moment, but also simply the starting point. We aspire that their teams will look to us as an example, will seek out our ideas and will, of course, send teams to our races to have a jolt of empowerment! The journey to B-Corp for a small company is rigorous, and long — but our journey to being a truly respected Social Business that used running to change the world is only getting started.

Nick Kershaw is CEO & Founder of the Impact Marathon Series — a race series set all over the globe with the goal to empower everybody through the #powerofrunning.

To find out more about how we do this head to and see what makes the social enterprise such a remarkable endeavour…

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