Blogging: Expectations vs. Reality

courtesy Pexels

My blog has been in existence for almost two years and what is unique about this site is that it relies heavily on a customer viewpoint as opposed to a blogger/ marketing executive stance.

After all, the product is all about the customer.

Seeing it through their eyes first can help with the technical strategy much later.

Having said all that, a lot of bloggers come in with a lot of false expectations perpetuated mainly by these grandiose success stories we are bombarded with as soon as we type ‘How To Start A Blog’ into our search engines.

If you’re just starting out, I want to make sure that you go in with a clear head.

From someone who has been blogging for a year, here’s what the real world is like.

Expectation: ”I’ll be making money ONE MONTH after I read that ONE article on Pinterest.”

Reality: You’ll be NEEDING money after reading that one article on Pinterest.

Here’s what these Pinners do not include: The money that they make is as a direct result of money invested.

From scheduling apps that require a yearly subscription to tireless promotion of your blog, your email course, your friend’s email course, your GoFundMe, and your merchandise, there is a lot more work that goes into making that money than they are letting on.

What they also neglect to mention is that it took them months, even years to rack up that kind of coin.

You’re not going to make money right away.

Not everyone.

And if you do, just know that I was always on your side from the beginning and I totally believed in you.

Moral: You have to be prepared to labour before you reap. Blogging is work and lots of it. You have to sort out ways and means of getting things done smartly.

Expectation: “I write sooo well! Everyone’s gonna want to read my stuff.”

Reality: No one cares about what you have to say. You’ll be lucky to get a skim.

There are thousands of blogs on the web.

All the authors, especially the top ones, write well.

That’s the one thing that we all have in common.

What separates the cream from the crap is how well the content that you put out caters to the reader.

The more accurate your article is when it comes to satisfying needs, the more eyes will be on your article.

You want to make sure that the glance that they take is more than worth it. You want to make sure that your content draws them in for more.

Moral: Bloggers cannot live on writing skills alone. Again, it’s going to take hard work and consistency in posting to get where you need to be.

Expectation: “I should write what I love.”

Reality: You should write what you’re good at.

Look, I’m sure the intriguing world of caterpillar racing is God’s secret gift to mankind.

But, people want to learn how to save wiser in this crazy economy way more.

Chances are the market that your passion caters to, especially if you’re trying to grow a blog, is non-existent.

Write about what you are skilled at and capture your audience. And then when it’s too late to leave, make them buy tickets to your caterpillar derby.

Moral: Write the things that you know people need help with. At the end of the day, when people click on articles and sacrifice their time — their most precious resource — to read your article, they want answers. Provide the need.

Expectation: “I’m an expert. Google is for the weak.”

Reality: The world is ever changing. You don’t know everything.

A lot of people have this notion that as long as bloggers clack the keys, they are the experts.

That is far from the truth. New things about our areas of expertise are being added to the web every second.

We become more and more ignorant the grander the influx of information.

It would do you well to check and double check and triple check vital facts about your topic before you post it for fact-checking and strengthening the opinion that you put out.

Moral: Check your facts before your readers check you. You don’t want that kind of embarrassment.

Expectation: “I’ll succeed right away.”

The reality, Dear Reader, is that you’ll fall.

You’ll fail.

You’ll get it wrong more times than you can possibly count. The reality is you’ll question your ability and your place in the world.

You will feel discouraged and throwing in the towel will seem much easier.

But the reality is your expectation is actually not that far away from the reality and if you put the work in, success is just a key type away.

Thanks for reading!