Self-improvement

Opportunities Knock But Are You Ready?

The Power of Awareness: Understanding the Red Car Theory

Ketan Jadhav
3 min readJun 3, 2024
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Have you ever had the experience of learning a new word, and suddenly starting to hear it everywhere? or noticing a particular car model on the roads for more than you ever did before?

If so, than you have encountered a phenomenon know as the “Red Car Theory.”

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What is the Red Car Theory?

Imagine you buy a new red car. Prior to that purchase, red cars didn’t seem to grab your attention much as you go through your everyday life. But suddenly after becoming the owner of one yourself, red car seems to be everywhere you look on the road, in parking lots, in commercials, and even in movies. Of course, the red cars were always there before you just didn’t actively notice them.

The Red Car Theory states

Once you become consciously aware of something, you start noticing examples of it more frequently in your daily life — even though those examples were always present before. It’s not that the thing itself has multiplied, but rather that your awareness has been increased to recognize its patterns.

Why It Happens

Psychological Mechanisms: Our brain filters information based on relevance. When something becomes relevant to us, our brain flags it as important, and we start to notice it more.

Pattern Recognition: We humans are wired to recognize patterns, which can lead to seeing connections and frequencies that aren’t necessarily there.

The Opportunity-Mindset

The theory teaches us that the world is filled with opportunities and positive circumstances if we just take off the blinders of our limited awareness. By developing an “opportunity mindset” we signal to our brains to start spotting the metaphorical red cars all around us.

Seizing Opportunities Starts with Awareness

To capitalize on the opportunities we start to see, we must develop the skills, habits, and mindsets necessary. Without that initial awareness, we’ll simply continue letting opportunities pass by unnoticed.

Keep Your Eyes and Mind Open

Stay alert for promising ideas, well-timed connections, and lucky breaks. Once you start noticing them, a whole new world of possibilities opens up before you.

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How to Cultivate the Opportunity Mindset ✨

Stay Curious: Embrace a mindset of continuous learning. Curiosity broadens your perspective, making it easier to spot new opportunities.

Set Clear Goals: Define your aspirations clearly. When your goals are sharp, your mind naturally filters out distractions, focusing on what’s truly important.

Reflect Regularly: Make time for regular self-reflection. Reviewing your experiences helps you uncover patterns and recognize missed opportunities.

Network Actively: Connect with a diverse range of people. Engaging with different perspectives can reveal opportunities that you might not notice alone.

Embrace Change: Stay adaptable and open to new experiences. Change often brings hidden opportunities waiting to be discovered.

Adopting the Red Car Theory, where focusing on something makes it appear more frequently it enhances awareness and increases opportunities, and leads to greater success and fulfillment in both our personal and professional lives.

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Ketan Jadhav

I write about Programming | Life | Self-improvement and more.