Visuals are important in marketing and social media and while we are all equipped with our cellphone cameras to take photos at a seconds notice, taking great photos is a little more than pointing and shooting.
In the age of styled Instagram feeds hiring a professional for lifestyle shoots is becoming the norm. It can feel like a lot of pressure to produce perfect photos all the time. The truth is iPhones can take spectacular photos and below are 5 strategies that can elevate yours.
1. Use the Rule of Thirds
This principle includes breaking down your screen in thirds both vertically and horizontally. According to the rule, when you take pictures with your object at the intersection of the 4 points (see below), your photo appears more balanced and the viewer perceives it more naturally. I find this concept hard to explain in words, so hopefully the images clarify this further. To add gridlines on your device, go to Settings, Photos & Camera and then turn on Grid.
2. Have one focal point
Have one main thing per photo and direct the focus on that. Try to exclude the busy background or blur it, so it’s not a distraction. You can focus on the subject by tapping on your phone screen. Use filters to create some contrast. For blurring out the background, and I recommend apps such as MOLDIV and LENSA . Blurring isn’t necessary for all your social media photos, so please use it in moderation. Note: The rule of thirds at play in the examples below.
3. Include negative space
Negative space is basically empty space around the thing or a person in the photo. Having empty space around the subject makes it stand out and eliminates distractions. It gives your photos room to breathe and ads harmony to the images. Negative space can be open sky, water, wall, green space or just a kitchen counter.
4. Try a different perspective
Add variety to your photos by experimenting with taking photos from different angles. Shoot from a low angle, looking straight up, choose a high vantage point or do a close-up. HERE is a list of 9 different perspectives and how to shoot each.
5. Look for symmetry
Symmetry can be defined as “a vague sense of harmonious and beautiful proportion and balance.” (Hubspot) Apparently symmetry is pleasing to the eye and draws people in more than a non-symmetrical image. Not everything has two same halves though, buildings are probably one exception to this. However, there are ways to set up symmetry, the coffee example below demonstrates this well.