Kevan LeeHow to Make Meaningful Progress on a Big GoalWhen it comes to breaking down a gigantic goal into actionable, measurable steps, things can feel a bit daunting. Here’s a guide to help.Apr 30, 2019Apr 30, 2019
Kevan LeeHow to make a marketing roadmapPaint a picture of how your product makes life better for customersFeb 23, 2019Feb 23, 2019
Kevan LeeinCrumbsMarketing predictions for 2019.Content, social, email, and sustainability (just to name a few)Jan 10, 2019Jan 10, 2019
Kevan LeeinCrumbsDon’t go chasing global maximums.The danger in assuming there are greater outcomes aheadJan 7, 2019Jan 7, 2019
Kevan LeeinCrumbsAgainst ResilienceWhy I don’t require or expect resilience from my teamDec 5, 2018Dec 5, 2018
Kevan LeeinCrumbsHow to DogfoodAdvice on the best way to dogfood a product so that you’re building for your customers and not for youJul 1, 2018Jul 1, 2018
Kevan LeeinCrumbsIn need of a marketing vision? Try thisHere’s the exercise we used to come up with a marketing vision for Buffer … plus, exactly what that vision isJun 25, 2018Jun 25, 2018
Kevan LeeinCrumbsBuzz vs. bucksThe difference between doing cool stuff and doing stuff that gets results. Does there need to be a difference?May 16, 2018May 16, 2018
Kevan LeeinCrumbsThe Ceiling DilemmaWhy some marketing channels run dry (and why others just need fresh ideas)Mar 13, 20181Mar 13, 20181