Kevan LeeHow to Make Meaningful Progress on a Big GoalWhen it comes to breaking down a gigantic goal into actionable, measurable steps, things can feel a bit daunting. Here’s a guide to help.5 min read·Apr 30, 2019----
Kevan LeeHow to make a marketing roadmapPaint a picture of how your product makes life better for customers4 min read·Feb 23, 2019----
Kevan LeeinCrumbsMarketing predictions for 2019.Content, social, email, and sustainability (just to name a few)3 min read·Jan 10, 2019----
Kevan LeeinCrumbsDon’t go chasing global maximums.The danger in assuming there are greater outcomes ahead3 min read·Jan 7, 2019----
Kevan LeeHow DNVBs WinAll About Digitally-Native, Vertical Brands (DNVBs)12 min read·Dec 20, 2018----
Kevan LeeinCrumbsAgainst ResilienceWhy I don’t require or expect resilience from my team2 min read·Dec 5, 2018----
Kevan LeeinCrumbsHow to DogfoodAdvice on the best way to dogfood a product so that you’re building for your customers and not for you3 min read·Jul 1, 2018----
Kevan LeeinCrumbsIn need of a marketing vision? Try thisHere’s the exercise we used to come up with a marketing vision for Buffer … plus, exactly what that vision is6 min read·Jun 25, 2018----
Kevan LeeinCrumbsBuzz vs. bucksThe difference between doing cool stuff and doing stuff that gets results. Does there need to be a difference?3 min read·May 16, 2018----
Kevan LeeinCrumbsThe Ceiling DilemmaWhy some marketing channels run dry (and why others just need fresh ideas)3 min read·Mar 13, 2018--1--1