Keveen Harris
4 min readSep 22, 2015

LTE in Southeast Europe Market Share, Key Trends, Vendor Strategies, Shipments, Revenue & Forecasts by Region and Country 2011–2020

The LTE industry is growing at a rapid pace worldwide and by 2015 it is estimated that South Eastern Europe Region will have 6.9 Million subscriptions which will represent 1.7% of the worldwide market share. Future developments of LTE networks will be reliant on spectrum re-farming by regulators and also on finalizing the analogue switchover due to a need for digital dividend frequencies. LTE on such frequencies would allow implementation of fast mobile broadband networks with a substantially wider coverage at lower cost and also faster time to market.

Covering over 13 regional markets and 42 major operators from the Southeast Europe region and written by industry veterans, this report provides answers to these complex questions by providing a detailed assessment of the critical aspects the regional LTE market, which include commercial, trial and pilot LTE deployments, operator commitments, LTE pricing strategies, regional operator reviews, regional regulatory and spectrum strategies and LTE subscription forecasts by country and spectrum from 2011 until 2015.

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The report begins by providing a comprehensive assessment of LTE technology from both technical and market perspectives. Firstly presented is a technical assessment including performance metrics, integration with presently deployed 2G, 3G and 3.5 G networks, and the evolution to LTE Advanced, the next generation of LTE technology.

The report then studies the key market drivers and barriers towards the adoption of LTE from a global perspective with regional operator observations. The report then presents an assessment of global LTE commercial network deployments and subscriptions for 2011, followed by an assessment of global LTE market share, LTE pricing strategies and opportunities, as well as LTE spectrum strategies from a global perspective.

The subsequent sections individually focus on the Southeast Europe region and provide comprehensive reviews of the regional LTE market outlook from 2011 to 2015, commercial deployments, operator reviews, LTE commitments, pricing opportunities and strategies for each operator, spectrum allocation opportunities and pricing strategies for each country, as well as a market share assessment for each region. Provided in the end are detailed forecasts for LTE subscriptions, market share and spectrum regulation from 2011 to 2015 on a global, regional and country wide basis. Accompanying the forecasts is a summary of regulatory activities and LTE trials, pilots and deployments within each country.

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Additional Details List of Companies Mentioned * Albanian Electronic and Postal Communications Authority * The Communication Regulatory Agency * M-Tel * Communication Regulation Commission * T-Mobile * VIPNet * Croatian Post and Electronic Communications Agency * Cosmote * Vodafone * Wind * National Telecommunications and Post Commission * T-Mobile * Vodafone * Telenor * National Media and Infocommunications Authority * Telecommunications Regulatory Authority * Agency for Electronic Communications * Telenor * Agency for Electronic Communications and Postal Services * Orange * Vodafone * National Authority for Management and Regulation in Communications * MTS * Telenor * Mobitel * Si.Mobil * Post and Electronic Communications Agency * Turkcell * Avea * Vodafone List of Countries Covered * Albania, * Bosnia and Herzegovina, * Bulgaria, * Croatia, * Former Yugoslav republic, Macedonia * Greece, * Kosovo, * Hungary, * Montenegro, * Romania, * Serbia, * Slovenia

Table Of Content

Chapter 1. Introduction 1.1. Executive Summary 1.2. Acronyms

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Chapter 2. LTE Technology and Market Overview 2.1. LTE Technology Overview 2.1.1. LTE Technical Performance Metrics 2.1.2. The Evolution to 4G and LTE Advanced 2.1.3. Integration with 2G, 3G & 3.5 G Deployments 2.2. LTE Market Overview 2.2.1. The Key Market Drivers for LTE Adoption 2.2.1.1. The Increasing Demand for Broadband Data Centric Applications 2.2.1.2. Mobile Market Saturation and Opportunities for Higher ARPUs 2.2.1.3. High Data Rates, Spectral Efficiency and OPEX Reduction 2.2.1.4. Narrow Competition from competing standards 2.2.1.5. Broadband Availability in Rural Areas 2.2.1.6. Commitments by Major Infrastructure and User Device Vendors 2.2.2. The Key Market Obstacles for LTE Adoption 2.2.2.1. Frequency Spectrum Availability, Congestion and Regulation 2.2.2.2. CAPEX Demands for Operators 2.2.2.3. Consumer Device Challenges 2.2.2.4. Pricing Strategies and Complexities in Roaming Agreements

Chapter 3. Worldwide LTE Industry Outlook 3.1. Worldwide LTE Subscription Projections 2011–2015 3.2. Q3

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