Social Media Is For Listening

Businesses have two ways to communicate with customers: talking or listening.

For a hundred years, talking dominated. Media, including television, magazines and billboards was the business’s mouth; people, including market researchers and customer service representatives, were its ears. The mouth was bigger than…

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Called a thing the Internet of Things. Wrote How to Fly a Horse—The Secret History of Creation, Invention, and Discovery, available at http://amzn.to/1llqnbc

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Kevin Ashton

Kevin Ashton

Called a thing the Internet of Things. Wrote How to Fly a Horse—The Secret History of Creation, Invention, and Discovery, available at http://amzn.to/1llqnbc

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