The Secret Of Steve

The secret of Steve is simple. It explains his success and excess. It exemplifies our instinct for creation. Creating is not a result of genius, unconscious incubation or aha! moments. It is a result of thinking: a series of mental steps consisting of problem, solution, repeat. The best solutions solve the most problems. This was discovered in the 1930s by psychologist Karl Duncker:

“ … action means acting, guided by knowledge…

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