What Coke Contains

The Vons grocery store two miles from my home in Los Angeles, California sells 12 cans of Coca-Cola for $6.59 — 54 cents each. The tool chain that created this simple product is incomprehensibly complex.

Each can originated in a small town of 4,000 people on the Murray River in Western Australia called Pinjarra. Pinjarra is the site of the world’s largest bauxite mine. Bauxite is surface mined — basically scraped and dug from the…

Called a thing the Internet of Things. Wrote How to Fly a Horse—The Secret History of Creation, Invention, and Discovery, available at http://amzn.to/1llqnbc

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Kevin Ashton

Called a thing the Internet of Things. Wrote How to Fly a Horse—The Secret History of Creation, Invention, and Discovery, available at http://amzn.to/1llqnbc