Kevin Cook

Communicating core value to increase activation and retention

As designers, we realize our products through various lenses: usability, engineering feasibility, business requirements, timelines, inclusivity, etc. Juggling these perspectives can be a lot to bear, but the critical lens is dependent on your situation and priorities.

I work at a VC backed startup, and for us, priority #1 is…

Kevin Cook

Senior Product Designer @ Sawyer | kevincook.co

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