Don’t listen to “just”

Have you ever been stuck with a hard problem? I mean REALLY hard. And then a friend asks you …

why don’t you just

I really hate this question. It implies my hard problem is easily solved if I just do the obvious.

Why don’t you …

just get a cofounder…

just hire a sales team…

just raise money…

just build a different product…

just move to…

just do this one obvious step to make your problems disappear.

(If I ever ask you this question, you have my permission to smack me.)

You’re not an idiot. Your hard problems don’t have easy solutions. So just don’t listen when someone says “why don’t you just…”

Because there just isn’t an easy solution.

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