This is where predictable lead scoring can be extremely helpful. When your company receives thousands of leads and there are growing number of factors that impact a lead’s probability to close, predictable lead scoring can adjust lead scoring in real-time as soon as your prospect interacts with your product.
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
Myk Pono
1K21

Nice Myk Pono. +1 for identifying when predictive lead scoring makes a difference. When you have just 100/leads a month you don’t need any tools — just call everyone or use simple heuristics.

As soon as you get >1,000 it gets too hard for a sales force to follow-up with everyone. People miss qualified leads or waste time with those who will never buy. You need software to help.

This is an instance where you can waste a ton of time building your own in-house regression tools. Teams who try it usually discover obvious correlations like “clicking on the sign-up button is highly predictive of buying” — technically true but obvious and in-actionable.

Companies like MadKudu do predictive lead scoring as an outsourced service and have already solved these first-order problems. There are other solutions but MadKudu is the only one I’ve personally worked with. (disclaimer: I’m also an investor)

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