… called the Design Center, where they sell paint and decorative knickknacks to complete your rooms. There’s no discussion of problem solving or end-to-end solutions in that world of design.
… — someone who is a layperson — is introduced into the mix, I’ve found I need to convince them that design isn’t only about making the thing pretty. That’s it’s about solving problems. That’s it’s about end-to-end solutions.
Peak-end effect: People tend to place higher weight on how they felt during the peak and the end of an experience when recalling it from memory.