Re-imaging the Ordinary: Innovating Airline Safety Videos

Kevin Donahue
Aug 19, 2017 · 1 min read

If you travel frequently, it’s quite likely that you know the entire safety speech of your favorite airlines by heart. They are routine… mundane… ordinary. Delta made headlines a few years ago by re-imagining the airline safety speech with internet memes.

As marketers, it’s important to remember that our most important messages can become routine to customers. With repetition, they fade into insignificance. It’s critical that we challenge our perceptions of what “must be” and innovate with what “can be”. That is the art of #RestlessRenewal.

Kudos to Quantas Airlines for their beautiful, inspiring re-invention of the flight safety video. I’ve watched the entire clip time and time again to remind myself to challenge convention and re-imagine the ordinary.

Quantas Airlines Safety Video 2017

What are your favorite examples of re-imagining the ordinary?


Originally published at Kevin Donahue.

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