Kevin Drew DavisAdvertising is King Lear. Creative is Cordelia. Will the King of France restore the kingdom?(*Tortured Metaphor Trigger Warning*)Mar 22Mar 22
Kevin Drew DavisCan a theory about aliens explain what’s happening to the internet?Stick with me, it’s not as woo-woo as it sounds.Mar 10Mar 10
Kevin Drew DavisI am now cancer-free.It’s a story I haven’t told, but now that it’s official, I feel there are some who need to hear it. This is a PSA about your PSA. Yes, this…Aug 30, 2021Aug 30, 2021
Kevin Drew DavisGen X : Depressed, Disposable, and Denied. But We See and Do Things Others Can’t.It’s official — GenX has finally gotten to number one. A recent study by the American Psychological Association found we are the most…Nov 12, 2019Nov 12, 2019
Kevin Drew DavisStop giving simple answers. Start asking bigger questions. (From July 2014)It’s funny how getting out of the office and experiencing life allows you to see this business for what it is, warts and all. The…Nov 16, 2015Nov 16, 2015
Kevin Drew DavisBig data is backing the ad industry into a corner and the fallout is going to be painful.Sometimes, it’s really hard to change. Despite all the evidence to the contrary, clients and agencies are still spouting outdated…Nov 16, 2015Nov 16, 2015
Kevin Drew Davis“They” aren’t going to do anything about it, and it’s the greatest creative opportunity of your…“They should do something about this.” You hear it all the time. When a problem seems too big or complex for us to tackle on our own, we…Nov 16, 2015Nov 16, 2015
Kevin Drew DavisIf content is king, why do we keep treating it like a pawn? (From November 2013)I hate the word “content”. It implies that all things that fill space and time are equal, while removing all emotional value and demoting…Nov 16, 2015Nov 16, 2015
Kevin Drew DavisSince no one seems to be able to define an insight, here’s an example. (From October 2013)Big Data is obviously at peak-hype right now. All that hype has people loosely throwing around a lot of terms. We keep hearing the amazing…Nov 16, 2015Nov 16, 2015