Writing a Social Media Exit Letter Is So Passé

Leave quietly if there’s no value.

Sometimes a social media channel is a bust, either for all involved or just for your brand. Whether it lost its way, your audience wasn’t there, or you just didn’t know how to leverage it (but you would never admit it), social networks come and go in our lives.

An odd trend in the 2010's is for influencers or brands to put on a big display for why they’re leaving that social network, and they typically make the whoopty-do-announcement on THAT very network which brought so little value. This should cause all who witness this act to scratch their heads a little. If that network had such little value for you, why did you feel it necessary to announce (and denounce the network itself) that you were leaving? Is your mission so negative that you need to tear down a network that you failed to leverage? This is starting to sound like a personal problem, and maybe one that’s not worth sharing with the world.

In a world that hungers for authenticity, there’s nothing quite as inauthentic as announcing that you’re leaving a social network. Just leave. No one will notice that you couldn’t make it happen. It’s okay. Simply put on your optimism hat and look for the next opportunity.