Courtesy of Maria Popova and @brainpickings :
“Through the words of one of his characters — a photographer named Antonino — Calvino channels the compulsive nature of our “aesthetic consumerism” and captures our tendency to leave the moment in the act of immortalizing it:
The line between the reality that is photographed because it seems beautiful to us and the reality that seems beautiful because it has been photographed is very narrow… The minute you start saying something, “Ah, how beautiful! We must photograph it!” you are already close to the view of the person who thinks that everything that is not photographed is lost, as if it had never existed, and that therefore, in order really to live, you must photograph as much as you can, and to photograph as much as you can you must either live in the most photographable way possible, or else consider photographable every moment of your life. The first course leads to stupidity; the second to madness.